Product Design
Improving the search functionality of Gymsharks website
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Users who search are the most valuable, however, not many used search on the site or devices. This project looked to improve the important feature.
Project Goal
We wanted to increase onsite searches, while retaining the existing AOV metrics of users who currently search.
Research
During the research stage, we gathered valuable insights from multiple sources to inform our approach. We worked closely with our research teamto conduct usability tests to understand the needs and pain points of our target audience. Additionally, we conducted desk research to study the strategies and best practices of top brands in our industry. By combining both primary and secondary research, we gained a comprehensive understanding of our users' behaviors, preferences, and expectations, as well as the current market trends and competitors' offerings.
Iteration
As we moved into the testing stage, we worked closely with our research team to create both lo-fi and hi-fi prototypes to gather feedback from our users.
Lo-fi prototypes, allowed us to quickly and iteratively test different design concepts without investing significant time and resources. We used the insights gained from these initial tests to refine our ideas and create more polished hi-fi prototypes.
These high-fidelity prototypes closely resembled the final product, allowing us to test the usability and functionality of the design with a higher degree of accuracy. Throughout the testing phase, we analysed user feedback to identify areas for improvement and either made iterative design changes accordingly, or created improvement tickets to be reviewed after launch.
This approach helped us create a product that is intuitive, user-friendly, and meets the needs of our target audience.
Results
Increase in onsite searches on both of the app and website
Whilst we didn’t achieve our overall target, we came very close and are looking to improve on this feature to further increase it proven value.
Reduction of ‘No result’ searches
Using Algolia and working on the terms that are used by our customers, we managed to decrease the amount of ‘No result’ searches. For those that crept through, we updated this screen to provide alternate routes. Using ‘Trending’ products. We will look to improve on this flow very soon.
Increase in AOV
Users who searched are much more valuable than those who don’t. Users now search almost 2 times per session with a high % of these resulting in a click through to a product.
